Make better product decisions
before you buy or sell.
Designed for small and medium businesses making high-impact purchasing or supplier decisions.
Example: Should a small business invest £12,000 in a forklift — or rent instead?
What problem does Product Intelligence solve?
Businesses already research products using Google, supplier websites, and AI tools. However, the final decision is often made informally — across emails, messages, or verbal discussions — with no single, structured record explaining why a product or supplier was chosen.
When costs increase, equipment underperforms, or audits occur, teams struggle to justify past decisions. Product Intelligence solves this by converting existing research into a clear, repeatable, and defensible decision file.
It does not replace research or AI tools. It structures their output into a documented decision that organisations can rely on later.
Why Product Intelligence is different
A repeatable decision template
Structured evaluation you can audit, share, and reuse.
- 9 sections, consistent scoring
- Clear assumptions + trade-offs
UK SMEs need clarity
Procurement and sellers waste time on unclear comparisons.
- Tools, equipment, software
- eCommerce listing decisions
Pilot-first validation
Manual reports prove value before automation.
- 10–25 pilot evaluations
- 2–5 LOIs targeted
Automation-ready roadmap
Move from template to semi-structured generator.
- Form → report output
- PDF export + comparisons
Built for every kind of decision-maker
Individuals
Understand products before buying. Avoid costly mistakes.
Businesses
Evaluate products for procurement, operations, and compliance.
E-commerce Sellers
Choose what to sell, understand variants, and source wisely.
Researchers & Analysts
Get structured product breakdowns for reports and recommendations.
Structured, auditable product intelligence
Consistency
Every product is evaluated using the same structured framework.
Suitability Assessment
Know who a product is for — and who it's not for.
Auditability
Transparent reasoning you can review and trust.
From product to decision in 5 steps
A structured framework for understanding any product.
Product Selection
Choose a product to evaluate
Structured Evaluation
Apply the Product Intelligence template
Suitability & Risks
Assess who it's for and potential issues
Intelligence Report
Review a clear, structured report
Decision Outcome
Buy, sell, source, or pass — with confidence
Three Simple Steps
From product question to confident decision — structured, auditable, repeatable.
View Demo Product Report → | View Product Intelligence Template → | View Product Intelligence Modes → | View Monetisation & Revenue Model → | Why Not Just Use Search or AI? → | B2B Pilot (UK) →
A quick visual view of how Product Intelligence works.
Early Access Pilot – UK
Status: Early access expressions of interest open (UK).
This MVP is a static demonstration of the framework. During validation, pilot evaluations are conducted manually using the fixed template.
This pilot is for:
- Individuals making important product decisions
- SME sellers and e-commerce operators
- Small businesses evaluating products before purchase
Join the pilot to help shape the future of structured Product Intelligence.
Founder & Why This Exists
Product Intelligence was created by an Operations Support professional working within large-scale logistics and warehouse environments in the UK. Through direct involvement in procurement and operational decision-making, the founder observed that while product research was widely available, structured decision documentation was often missing.
This gap frequently leads to repeated decision effort, inconsistent outcomes, and limited accountability when decisions are reviewed later. Product Intelligence was designed to address this exact problem — starting with a manual, framework-led MVP before automation.